RESEARCH

[2026]

  • Kim, S., Kim, D., Ko, Y. J. (2026). The Effect of Congruity of Sports Brand Collaboration on Consumers’ Explicit and Implicit Attitudes and Purchase Intention: Moderating Role of Need for Uniqueness. International Journal of Sports Marketing and Sponsorship. (SSCI)
  • Suo, Y., & Kim, D. (2026). Validation of PCM-Based Stage Segmentation among Athlete Fans. Korean Journal of Sport Management, 31(1), 96-113. (KCI)
  • Chang, W., Huang, Y. & Kim, D. (2026). The influence of gamification features in wearable fitness devices on perceived value, device loyalty, and exercise continuance intention: the moderating role of personal innovativeness. Humanit Soc Sci Commun. (SSCI)

[2025]

  • Min, B., Kim, D., & Ko, Y. J. (2025). Effect of in-game situations and advertisement animation in eSports on visual attention, memory, brand attitude and behavioral intentions. Internet Research, 35(5), 1915-1936. (SSCI)
  • Kim, S., Kim, J. J., & Kim, D. (2025). The Effect of Sports Brand Collaboration Attributes on Product Attitude and Willingness to Pay: A Multiple-Group Analysis Based on Perceived Fit. Journal of Global Sport Management, 1-24. (ESCI)
  • Park, C., & Kim, D. (2025). The Marathon in a Consumer Society: Women’s Participation in South Korea’s Running Boom. Korean Journal of Sport Science, 36(4), 581-591. (SCOPUS)
  • Sung, K., & Kim, D. (2025). The Impact of the Marketing Mix 7P on Consumers’ Experiential Values and Re-Registration Intention in the Context of Golf Practice Ranges: Focusing on Differences between MZ Generation and Older Generations. Research in Dance and Physical Activity, 9(3), 71-94. (KCI)
  • Xiong, Y., & Kim, D. (2025). The effects of the physical environment of golf practice ranges on exercise flow and word-of-mouth intention: Focusing on the mediating role of exercise flow. Research in Dance and Physical Activity, 9(2), 88-105. (KCI)
  • Min, B., & Kim, D. (2025). The Effects of Social Servicescape in Golf Practice Ranges on Customer Satisfaction and Re-registration Intention: Focusing on the Moderating Effect of Golf Involvement. Korean Journal of Sport Management, 30(2), 53-71. (KCI) 
  • Jia, H., Kim, D., & Kim, K. (2025). Verification of the Impact of Sports Event Service Quality and Host Destination Image on Sports Tourists’ Behavioral Intentions Through Meta-Analytic Structural Equation Modeling. Behavioral Sciences, 15(8), 1019. (SSCI)
  • Oh, J., & Kim, D. (2025). The Impact of Physical Activity Class Benefits on Class Satisfaction, College Satisfaction, Well-being, and Workout Intention: Focusing on the Moderating Effect of Sports Characteristic. Korean Journal of Sport Science, 36(2), 135-145. (SCOPUS)
  • Oh, J., & Kim, D. (2025). The Impact of Animated Mascot Displays on Consumer Evaluations in E-Commerce. Administrative Sciences, 15(6), 203. (ESCI)
  • Liu, X., & Kim, D. (2025). The Effect of Green Marketing Mix on Outdoor Brand Attitude and Loyalty: A Bifactor Structural Model Approach with a Moderator of Outdoor Involvement. Sustainability, 17(9), 4216. (SSCI)
  • Kim, S., & Kim, D. (2025). The Effect of Outdoor Brand Selection Attributes on Utilitarian and Hedonic Values and Word-of-Mouth Intentions: Focusing on the Moderating Effect of Gender Among MZ Generation Consumers. Korean Journal of Sport Management, 30(2), 53-71. (KCI) 
  • Min, B., & Kim, D. (2025). Study on Changes in Perceptions of E-Sports Using Social Big Data : Focusing on the Hangzhou Asian Games. The Korea Journal of Sports Science, 34(1), 248-260. (KCI)
  • Kim, S., & Kim, D. (2025). Analysis of Sponsor Brand Image Changes in Sport Events Using Social Big Data: Focusing on the case of Nexon Icon Match 2024. Korean Journal of Sport Management, 30(1), 67-83. (KCI)
  • Min, B., & Kim, D. (2025). The Impact of Transactional, Transformational, and Servant Leadership of Personal Trainers on Consumer Satisfaction and Continuance Intention in Personal Training: Focusing on the Moderating Effect of Self-Efficacy. Research in Dance and Physical Activity (RDPA), 9(1), 1-16. (KCI)
  • Kim, S., & Kim, D. (2025). How and When is a Sport Team Logo Effective?: Focusing on the Mediating Effect of Dimensions in the Stereotype Content Model and the Moderating Effect of Gender and Contextual Cue. Korean Journal of Sport Science, 36(1), 41-52. (SCOPUS)

[2024]

  • Kim, S. & Kim, D. (2024). Big Data Analysis of the Event Sport Tourism Experience Using LDA Topic Modeling. The Korean Journal of Physical Education, 63(6), 417-431. (KCI)
  • Yang, Y. & Kim, D. (2024). The Effect of Personal Trainer Leadership Type on Trainer Trust, Exercise Enjoyment, Word-of-Mouth Intention and Exercise Continuation Intention: Focusing on The Moderating Effect of Achievement Goal Orientation. Korean Journal of Convergence Science, 13(5), 63-89. (KCI)
  • Oh, J., Chang, J., & Kim, D. (2024). The Influence of Vitality in Physical Education Classes on University Students’Self-efficacy, College Belonging, College Life Satisfaction, and College Loyalty. The Korea Journal of Sports Science, 33(3), 463-473. (KCI)
  • Kim, M., & Kim, D. (2024). Exploring the Psychological Mechanism of How the Multidimensional Service Quality of Fitness Centers Affects Consumer Satisfaction and Loyalty Depending on the Level of Exercise Involvement. Behavioral Sciences, 14(11), 1049. (SSCI)
  • Liu, X. & Kim, D. (2024). Exploring the Structural Relationship between Brand Personality, Utilitarian Value, Brand Intimacy, and Brand Loyalty targeting MZ Generation Consumers of Outdoor Brands. The Korea Journal of Sports Science, 33(5), 523-536. (KCI)
  • Bi, J. & Kim, D. (2024). A Study on the Validation of the Athlete Brand Image Scale. he Korean Journal of Physical Education, 63(5), 291-308. (KCI)
  • Kim, S. & Kim, D. (2024). The Relationship Between Online Sports Community Attributes, Community Attachment, and Word of Mouth: Moderating Effects of Involvement. The Korean Journal of Physical Education, 63(3), 285-303. (KCI)
  • Oh, J. & Kim, D. (2024). How Does Interorganizational Inclusive Leadership influence Affiliated Sport Organization Employees? A bifactor Structural Model Approach with a Moderator of Power Distance. Korean Journal of Sport Science, 35(1), 72-80. (SCOPUS)
  • Kim, J. & Kim, D. (2024). The Effects of eSports Motivations on Loyalty: A Focus on the Moderation Effect of Genre. Korean Journal of Convergence Science, 13(2), 31-55. (KCI)
  • Bae, D. & Kim, D. (2024). The Effect of Professional Baseball Fans’ Fan Community Markers on Community Site Satisfaction, Value Co-Creation in Sport Community: A Focus on the Moderating Effect of Team Identification. Korean Journal of Sport Management, 29(1), 46-62. (KCI)

[2023]

  • Oh, J., & Kim, D. (2023). Workout with a Smartwatch: A Cross-Sectional Study of the Effects of Smartwatch Attributes on Flow Experience and Exercise Intentions Depending on Exercise Involvement. Healthcare, 11(23), 3074. (SSCI)
  • Oh, J. & Kim, D. (2023). How does lead sport organization leadership affect affiliated organization employees’ behavior?: The effect of lead organizaion’s inclusive leadership on psychological safety and employees behaviors. The Korea Journal of Sports Science, 32(50), 521-531. (KCI)
  • Lee, M. & Kim, D. (2023). The Effect of Personal Trainers’ Body Capital on Enrollment Intention: The Moderated Mediation Effect of Perceived Expertise Depending on Trainers’ Gender. The Korean Journal of Physical Education, 62(5), 111-122. (KCI)
  • Min, B. & Kim, D. (2023). The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports. Korean Journal of Sport Science, 34(4), 392-405. (SCOPUS)
  • Kim, S. & Kim, D. (2023). The Impact of a Personal Trainer’s Social Servicescape on Rapport Formation and Loyalty: Focusing on the Moderating Effect of Consumer Gender, 28(4), 20-36. (KCI)
  • Min, B., Kim, D., & Kim, D. H. (2023). Analysis of Differences in Consumer Attitude, Forgiveness, and Sponsorship Support depending on Attribution and Crisis Communication Strategy in the Context of Athlete Scandals. Korean Journal of Sport Management, 28(1), 1-17. (KCI)
  • Bae, D. I., Kim, D. H., & Kim, D. (2023). The Effects of e-Sports Internet Broadcasting BJ Attributes on Viewing Satisfaction and BJ Loyalty: Focusing on the Moderating Effect of Viewer’s Knowledge Level. Korean Journal of Convergence Science, 12(2), 23？40. (KCI)
  • Huang, Y., Kim, D., & Ko, Y. J. (2023). The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media Loyalty. Communication & Sport, 21674795231209899. (SSCI)
  • Huang, Y., & Kim, D. (2023). How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement. Sustainability, 15(17), 12840. (SSCI)
  • Yin, C., Huang, Y., Kim, D., & Kim, K. (2023). The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement. Sustainability, 15(16), 12207. (SSCI)
  • Oh, J., Kim, D. H., & Kim, D. (2023). The Impact of Inclusive Leadership and Autocratic Leadership on Employees’ Job Satisfaction and Commitment in Sport Organizations: The Mediating Role of Organizational Trust and The Moderating Role of Sport Involvement. Sustainability, 15(4), 3367. (SSCI)

[2022]

  • Kim, M., Yihan, H., Jeon, Y., & Kim, D. (2022). The Effect of Service Quality on Consumer Satisfaction and Loyalty Depending on Consumption Motivations in the Context of Fitness Centers. Research in Dance and Physical Activity, 6(1), 33-48. (KCI)
  • Oh, J., Kim, D. H., & Kim, D. (2022). Exploring Experiential Patterns Depending on Time Lapses in Virtual Reality Spectatorship (VRS): The Role of Interruption in Reducing Satiation. Sustainability, 14(24), 16678. (SSCI)
  • Kim, D., Yin, C., & Kim, D. (2022). Exploring Determinants of Outdoor Shoes Purchase. International Journal of Human Movement Science, 16(2), 21-35. (KCI)

[2021]

  • Kim, D., Kim, J., Min, B., Jeon, Y., & Yihan, H. (2021). Analyzing Research Trends in Marine Sport Industry and Future Directions. International Journal of Human Movement Science, 15(2), 41-55. (KCI)
  • Jeon, Y. K., Kim, D., Han, S. J., Huang, Y. H., & Kim, J. J. (2021). How Does Service Environment Enhance Consumer Loyalty in the Sport Fitness Industry? The Role of Servicescape, Cosumption Motivation, Emotional and Flow Experiences. Sustainability, 13(11), 1-16. (SSCI)

[2020]

  • Kim, D., Kim, H., Huang, Y., & Kim, J. J. (2020). Structural Relationship between Brand Personality of Winter Olympics and Host Nation, Image Fit, and Loyalty. International Journal of Human Movement Science, 14(2), 109-122. (KCI)

[2019]

  • Kim, D., Oh, J., Kim, Y. (2019). The Role of Hope in Sport Fans’ BIRFing (Basking In Spite of Reflected Failure) Behavior. Korean Journal of Sport Management. (KCI)

Oral Presentations

  • Kim, S., & Kim, D. (2023). The Effects of Explicit and Implicit Attitudes According to the Level of Congruity of Sports Brand Collaboration on Purchase Intention: A Focus on Moderating Effect of Need for Uniqueness. Korean Society for Sport Management Academic Conference
  • Min, B., & Kim, D. (2023). The Impact of In-game Situations and Ad Animation in eSports on Visual Attention, Memory, Brand Attitude, and Behavioral Intention. Korean Society for Sport Management Academic Conference
  • Oh, J., Chang, J., & Kim, D. (2023). Effects of Mascot Movement on Intention to Revisit the Teams’ Online Shopping Website and Intention to Purchase the Sport Team Licensed Merchandise Product. North American Society for Sport Management
  • Kim, D., Oh, J., & Kim, Y. (2019). I follow an underdog because I have hope: the role of hope in consumers’ BIRFing Behavior. North American Society for Sport Management

Poster Presentations

  • Huang, Y., Kim, D., & Ko, Y. (2023). How and When is a Sports Team Logo Effectiveness?: The Mediating Effect of the Stereotype Content Model and the Moderating Effect of Gender and Contextual Cue. Sport Marketing Association Conference
  • Kim, S., Bi, J., Damian, F., Kim, D., & Kim, D. (2023). The Impact of a Personal Trainer’s Social Servicescape on Rapport Formation and Loyalty: Focusing on the Moderating Effect of Consumer Gender. Sport Marketing Association Conference
  • Kim, J., Bae, D., Lee, M., Yang, Y., Min, B., & Kim, D. (2022). The Effect of Metaverse Telepresence on Avatar Identification and Purchase Intention of Sports Products in Real Life: A Focus on the Moderating Effect of Self-esteem. Sport Marketing Association Conference
  • Huang, Y., & Kim, D. (2022). The Effect of Livestreaming Media on Viewer Satisfaction, Flow Experience, and Media Loyalty: A Focus on the Moderating Effect of Esports Involvement. Sport Marketing Association Conference
  • Jeon, Y., & Kim, D. (2022). The Conditional Effect of Servicescape and Aesthetic Labor in a Fitness Center on Flow Experience, Satisfaction, and Repurchase Intentions depending on Gender. Sport Marketing Association Conference
  • Huang, Y., Kim, D., Jeon, Y., Yin, C., Chang, W., Min, B., Kim, J., Lee, M., Bae, D., Kim, S., & Yang, Y. (2022). The Effect of Livestreaming Media on Viewer Satisfaction, Flow Experience, and Media Loyalty: A Focus on the Moderating Effect of Esports Involvement. The 34th International Sport Science Congress, in Commemoration for the 1988 Seoul Olympic games
  • Huang, Y., Luo, Y., Chang, W., & Kim, D. (2022). The Impact of Online Fitness User Experiences on Satisfaction and Stickiness: Focusing on the Moderating Effect Sport of Involvement. North American Society for Sport Management
  • Jeon, Y., & Kim, D. (2022). Structural Relationship between Social Servicescape, Rapport Formation, Customer Engagement, Satisfaction, and Loyalty in the Context of Sport Fitness Centers: Focusing on the Moderating Effect of Self-Monitoring. North American Society for Sport Management
  • Huang, Y., & Kim, D. (2021). The Influence of the Mega Sport Event Service Quality on Satisfaction and Destination Re-visitation: Focusing on the Moderating Effect of Cultural Differences. Sport Marketing Association Conference
  • Jeon, Y., & Kim, D. (2021). The Influence of the Quality of Visitor Service on the Satisfaction, Re-visit, and Mir-Recommendation of Visitor in Visitor in Olympic Countries: Focused on the Adjustment Effect of Cultural Differences. Sport Marketing Association Conference
  • Kim, J., Bae, D., Min, B., & Kim, D. (2021). The Effect of Consumer’s Causal Inference and Scandalized Entities’ Communication Strategies on Consumers’ Reaction to Athlete Scandals. Sport Marketing Association Conference
  • Huang, Y., Jeon, Y., Kim, D. (2021). The Effect of Service Quality in Sport Fitness Center on Customer Satisfaction, Trust, Customer Commitment and Loyalty: A Focus on the Moderating Effect of Sport Involvement. North American Society for Sport Management
  • Huang, Y., & Kim, D. (2021). 피트니스 센터 이용자의 서비스품질 지각이 만족과 충성도에 미치는 영향:장소애착의 조절효과를 중심으로. 제 102회 전국체육대회기념 제59회 한국체육학회 학술대회
  • Jeon, Y., & Kim, D. (2020). How Does Service Environment Contribute to Consumer Loyalty in the Sport Fitness Industry?:The Role of Servicescape, Consumption Motivation, Emotional and Flow Experiences. Sport Marketing Association Conference

연구 과제

  • 부산 이스포츠 상설경기장 운영 프로그램 및 스폰서쉽 기획 (2020). 부산정보산업진흥원
  • 가상현실스포츠관람(VRS)의 경험적 우위성 및 시간에 따른 경험 패턴 검증을 위한 연구 (2021). 한국연구재단
  • 물리치료 보건전문학사-체육학사 학위 연계 프로그램 (2021). 부산인재평생교육진흥원
  • ‘스포츠 팀 로고는 어떻게, 언제 효과적인가?: 고정관념내용모형 차원의 매개효과와 성별 및 맥락적 단서의 조절효과를 중심으로(2023). 한국연구재단 
  • e스포츠 인게임 상황과 맥락 일치성이 광고에 대한 시각적 주의, 암묵적 태도, 암묵적 기억 및 구매 의도에 미치는 영향(2025). 한국연구재단 
  • 이스포츠 복합문화공간 조성 사업타당성 및 파급효과 분석 연구 용역(2025). 부산정보산업진흥원
  • OK저축은행 읏맨 프로배구단의 성공적인 연고지 정착을 위한 마케팅 전략 수립 제안(2025). OK저축은행