Professor

Prof. Dae Hwan Kim

▣ 학력

  • 서울대학교 체육교육과 학사
  • 서울대학교 체육교육과 체육학 석사
  • Florida State University 스포츠경영 석사
  • University of Florida 스포츠경영 박사

▣ 경력

  • 부경대학교 정보융합대학 부학장
  • 부경대학교 스마트헬스케어학부 해양스포츠전공 전공주임
  • 부경대학교 일반대학원 체육학과 & 교육대학원 체육교육전공 주임
  • 부경대학교 정보시스템학과 겸임교수
  • 한국스포츠관광학회 이사
  • 스포츠산업경영학회 이사

[2024]

  • Kim, S. Y., & Kim, D. H. (2024). Big Data Analysis of the Event Sport Tourism Experience Using LDA Topic Modeling. The Korean Journal of Physical Education, 63(6), 417-431.
  • Kim, D. H. (2024). Analysis of the Physical Activity Enhancement Attributes of Smartwatches Using the IPA Technique: A Comparative Analysis of Apple and Samsung Smartwatches. Research in Dance and Physical Activity, 8(2), 9-23.
  • Kim, D. H. (2024). Interplay Between Body Capital and Sexual Appeal of Female Personal Trainers to Increase Registration Intention Depending on Consumer Gender. Research in Dance and Physical Activity, 8(1), 1-16.
  • Yang, Y. G., & Kim, D. H. (2024). The Effect of Personal Trainer Leadership Type on Trainer Trust, Exercise Enjoyment, Word-of-Mouth Intention and Exercise Continuation Intention: Focusing on The Moderating Effect of Achievement Goal Orientation. Korean Journal of Convergence Science, 13(5), 63-89.
  • Oh, J. H., Chang, J. S., & Kim, D. H. (2024). The Influence of Vitality in Physical Education Classes on University Students’ Self-efficacy, College Belonging, College Life Satisfaction, and College Loyalty. The Korean Journal of Sports Science, 33(3), 463-473.
  • Kim, M. M., & Kim, D. H. (2024). Exploring the Psychological Mechanism of How the Multidimensional Service Quality of Fitness Centers Affects Consumer Satisfaction and Loyalty Depending on the Level of Exercise Involvement. Behavioral Sciences, 14(11), 1049.
  • Liu, X. Z., & Kim, D. H. (2024). Exploring the Structural Relationship between Brand Personality, Utilitarian Value, Brand Intimacy, and Brand Loyalty targeting MZ Generation Consumers of Outdoor Brands. The Korean Journal of Sport Science, 33(5), 523-536.
  • Bi, J. C., & Kim, D. H. (2024). A Study on the Validation of the Athlete Brand Image Scale. The Korean Journal of Physical Education, 63(5), 291-308.
  • Kim, S. Y., & Kim, D. H. (2024). The Relationship Between Online Sports Community Attributes, Community Attachment, and Word of Mouth: Moderating Effects of Involvement. The Korean Journal of Physical Education, 63(3), 285-303.
  • Oh, J. H., & Kim, D. H. (2024). How Does Interorganization Inclusive Leadership influence Affiliated Sport Organization Employees? A bifactor Structural Model Approach with a Moderator of Power Distance. Korean Journal of Sport Science, 35(1), 072-080.
  • Kim, J. J., & Kim, D. H. (2024). The Effects of eSports Motivations on Loyalty: A Focus on the Moderation Effect of Genre. Korean Society for the Convergence Science, 13(2), 31-55.
  • Bae, D. I., & Kim, D. H. (2024). The Effect of Professional Baseball Fans’ Fan Community Markers on Community Site Satisfaction, Value Co-Creation in Sport Community: A Focus on the Moderating Effect of Team Identification. Korean Journal of Sport Management, 29(1), 46-62.

[2023]

  • Kim, D. (2023). The Effect of Esports Playability on User Satisfaction and Loyalty. Research in Dance and Physical Activity, 7(3), 117-133.
  • Oh, J., & Kim, D. (2023). Workout with a Smartwatch: A Cross-Sectional Study of the Effects of Smartwatch Attributes on Flow Experience and Exercise Intentions Depending on Exercise Involvement. Healthcare, 11(23), 3074.
  • Lee, M. H., & Kim, D. H. (2023). The Effect of Personal Trainers’ Body Capital on Enrollment Intention: The Moderated Mediation Effect of Perceived Expertise Depending on Trainers’ Gender. The Korean Journal of Physical Education, 62(5), 111-122.
  • Min, B. J., & Kim, D. H. (2023). The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports. Korean Journal of Sport Science, 34(4), 666-676.
  • Kim, S. Y., & Kim, D. H. (2023). The Impact of a Personal Trainer’s Social Servicescape on Rapport Formation and Loyalty: Focusing on the Moderating Effect of Consumer Gender. Korean Journal of Sport Management, 28(4), 20-36.
  • Min, B. J., Kim, D. H., & Kim, D. H. (2023). Analysis of Differences in Consumer Attitude, Forgiveness, and Sponsorship Support depending on Attribution and Crisis Communication Strategy in the Context of Athlete Scandals. Korean Journal of Sport Management, 28(1), 1-17.
  • Bae, D. I., Kim, D. H., & Kim, D. H. (2023). The Effects of e-Sports Internet Broadcasting BJ Attributes on Viewing Satisfaction and BJ Loyalty: Focusing on the Moderating Effect of Viewer’s Knowledge Level. Korean Journal of Convergence Science, 12(2), 23-40.
  • Huang, Y., Kim, D., & Ko, Y. J. (2023). The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media Loyalty. Communication & Sport, 21674795231209899.
  • Huang, Y., & Kim, D. (2023). How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement. Sustainability, 15(17), 12840.
  • Yin, C., Huang, Y., Kim, D., & Kim, K. (2023). The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement.  Sustainability, 15(16), 12207.
  • Oh, J., Kim, D. H., & Kim, D. (2023). The Impact of Inclusive Leadership and Autocratic Leadership on Employees’ Job Satisfaction and Commitment in Sport Organizations: The Mediating Role of Organizational Trust and The Moderating Role of Sport Involvement. Sustainability, 15(4), 3367.
  • Ko, Y. J., Kwak, D. H., Jang, E. W., Lee, J. S., Asada, A., Chang, Y., … & Yilmaz, S. (2023). Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research. Sport Marketing Quarterly, 32(1).
  • Sato, S., Ko, Y. J., Kim, D., & Lee, J. S. (2023). The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM. International Journal of Sports Marketing and Sponsorship.
  • Lee, J. S., Kim, D., Jang, W., & Jun, S. (2023). The scarlet letter: impacts of moral emotions and attribution type on athlete stigmatization. European Sport Management Quarterly, 23(1), 148-166.

[2022]

  • Kim, D., Lee, J. S., Jang, W., & Ko, Y. J. (2022). Does causal reasoning lead to moral reasoning? Consumers’ responses to scandalized athletes and endorsements. International journal of sports marketing and sponsorship, 23(3), 465-484.
  • Kim, M., Kim, H., & Kim, D. (2022). Volunteers of mega-events as co-creators of host destinations: Volunteers’ experience, value, and satisfaction toward host destination. Tourism Management Perspectives, 44, 101044.
  • Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., Ryu, W. S., Pyun, H., & *Kim, D. (2022). Effects of the Olympic Announcement and the Actual Event on Property Values: The Case of the 2018 PyeongChang Winter Olympic Games. Sustainability, 14(14), 8687.
  • Ko, Y. J., Asada, A., Jang, W., Kim, D., & Chang, Y. (2022). Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory. Sport Management Review, 1-27.
  • Kim, M., Yihan, H., Jeon, Y., & Kim, D. (2022). The Effect of Service Quality on Consumer Satisfaction and Loyalty Depending on Consumption Motivations in the Context of Fitness Centers. Research in Dance and Physical Activity, 6(1), 33-48.
  • Jeong, M. G., Kim, C. S., Rhee, K. H., Kim, Y. B., & Kim, D. H. (2022). A Study on the Information Generating Plan of Tourist-oriented Tourism Contents-For the Sourthen Part of Busan. Journal of the Society of Disaster Information, 18(1), 63-72.
  • Oh, J., Kim, D. H., & Kim, D. (2022). Exploring Experiential Patterns Depending on Time Lapses in Virtual Reality Spectatorship (VRS): The Role of Interruption in Reducing Satiation. Sustainability, 14(24), 16678.
  • Kim, D., Yin, C., & Kim, D. (2022). Exploring Determinants of Outdoor Shoes Purchase. International Journal of Human Movement Science, 16(2), 21-35.
  • Seo, J., Park, J., & Kim, D. (2022). Toward A Post-Humanist Vision for the Sporting Pedagogy: A Critical and Philosophical Review on the Literature of Sport & Post-Humanism. Korean Journal of Convergence Science, 11(2), 55-77.
  • Kim, D., Kim, A. C., Ko, Y. J., & Kim, J. Y. (2022). Symbiotic Relationship Between Sport Media Counsumotion and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment. Journal of Global Sport Management. 7(1), 112-13.

[2021]

  • Kim, D., Kim, J., Min, B., Jeon, Y., & Yihan, H. (2021). Analyzing Research Trends in Marine Sport Industry and Future Directions. International Journal of Human Movement Science, 15(2), 41-55.
  • Jeon, Y. K., Kim, D., Han, S. J., Huang, Y. H., & Kim, J. J. (2021). How Does Service Environment Enhance Consumer Loyalty in the Sport Fitness Industry? The Role of Servicescape, Cosumption Motivation, Emotional and Flow Experiences. Sustainability, 13(11), 1-16.
  • Lee, J. S., Kim, D. Jang, E. W., & Jun, S. (2021). The Scarlet Letter: Impacts of Moral Emotions and Attribution Type on Athlete Stigmatization. European Sport Management Quarterly.

[2020]

  • Kim, D., Kim, H., Huang, Y., & Kim, J. J. (2020). Structural Relationship between Brand Personality of Winter Olympics and Host Nation, Image Fit, and Loyalty. International Journal of Human Movement Science, 14(2), 109-122.
  • Pyun, H., Kim, J., & Kim, D. (2020). Which Professional Sport Team has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach. International Journal of Sports Finance, 15(2), 55-68.
  • Kim, D. & Ko, Y. J., Lee, J. S., & Sato, S. (2020). Consumers’ Attribution of Athlete Scandals and Its Impact on Responses toward Scandalized Athlete and Endorsement. Sport Marketing Quarterly. 29(4), 269-281.
  • Jang, E. W., Kim, D., Lee, J. S., & Wann, D. L (2020). The role of meaningful experience and athlete identification on fans’ intention to support the foundation runs by professional athletes. Cummunication and Sport, 8(3), 346-363.
  • Kim, D., Ko, Y. J., Lee, J. S., & Kim, J. Y. (2020). The Impact of CSR-Linked Sport Sponsorship on Consumers’ Reactions to Service Failures. International Journal of Sports Marketing and Sponsorship, 21(1), 70-90.
  • Seo, J., Turick, R., & Kim, D.(2020). Skating on White Ice: The U.S. Media’s Representation of Asian/American and Asian Female Skaters from the mid-2000 to the early 2010s. Sport in Society, 23(12), 1889-1907.

[2019]

  • Seo, J., Turick, R., & Kim, D.(2019). Reading Tiffany Chin: The Birth of the Yellow Female Skater on White Ice. The International Journal of History of Sport, 36(8), 660-680.
  • Kim, D. & Ko, Y. J. (2019). The Impact of Virtual Reality (VR) Technology on Sport Spectators’ Flow Experience and Stisfaction. Computers in Human Behavior, 96, 346-356.
  • Kim, H., Kim, D., & Park, C. (2019). Perceived legacy of the Olympic games from the lens of sport volunteers. Sustainability.
  • Kim, D. (2019). The impact of telepresence on social value and satisfaction in VRS. Korean Journal of Sport Studies, 57(1), 1-13.
  • Kim, D., Park, C., Kim, H. (2019). The Effect of Volunteers’ Psychological Needs Fulfillment on their Volunteer Activity Intention in the PyeongChang Winter Olympics: The Moderation Effect of Olympic Involvement. Korean Journal of Sport Management.
  • Kim, D. (2019). The impact of telepresence on social value and satisfaction in VRS. Korean Journal of Sport Studies, 57(1), 1-13.
  • Kim, D., Park, C., Kim, H. (2019). The Effect of Volunteers’ Psychological Needs Fulfillment on their Volunteer Activity Intention in the PyeongChang Winter Olympics: The Moderation Effect of Olympic Involvement. Korean Journal of Sport Management.
  • Kim, D. & Kim, B. (2019). The effects of Work Education, Assignment, and Environment on Psychological Needs Fulfillment and Volunteer Activity Intention. To be submitted to Korean Journal of Sport Studies.
  •  Kim, D., Oh, J., Kim, Y. (2019). The Role of Hope in Sport Fans’ BIRFing (Basking In Spite of Reflected Failure) Behavior. Korean Journal of Sport Management.
  • Kim, D. & Kim, H. (2019). Mega Sport Event and Nation Brand Personality and Their Effects on Event Visitation: A Focus on the PyeongChang Winter Olympics. Korean Journal of Sport Management, 24(6), 112-125.

[2018]

  • Kim, D. (2018). Consumers’ Attribution in Athlete Scandals: A Conceptual Model. Korean Journal of Sport Management (KCI). 23(6), 107-126
  • Kim, D., Shin, M., & Yang, K. (2018). The impact of elementary school students’ Physical education activity on the nonlinear pattern of peer acceptance. Korean Journal of Elementary Education, 29(4), 155-166

[2017]

  • Jang, W., Ko, Y. J., Wann, D. L., & Kim, D. (2017). Does spectatorship increase happiness? The energy perspective. Journal of Sport Management, 29(3), 1-1
  • Kim, J., Kim, Y., & Kim, D. (2017). Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption. Sport Management Review, 20(3), 309-321.

연구 과제

  • 부산 이스포츠 상설경기장 운영 프로그램 및 스폰서쉽 기획 (2020). 부산정보산업진흥원
  • 가상현실스포츠관람(VRS)의 경험적 우위성 및 시간에 따른 경험 패턴 검증을 위한 연구 (2021). 한국연구재단
  • 물리치료 보건전문학사-체육학사 학위 연계 프로그램 (2021). 부산인재평생교육진흥원

저서

  •  e스포츠 미디어 플랫폼과 디지털 트랜스포메이션, 이스포츠: e스포츠를 바라보는 세 가지 (2021), DH미디어.